KRISZTINA USTINOV
BRAND STRATEGIST · MARKETING EXPERT · UX & CREATIVE LEAD
Brand strategy and hands on delivery for businesses ready to grow
From founder-led businesses and early-stage brands to larger organisations, I bring clarity, direction and execution.

KRISZTINA USTINOV, UK
Built for two journeys from the first screen: employers and recruiters who need a proven senior hire, and businesses that need a brand strategist who can actually build.
Hire me
FOR BUSINESSES & BRANDS
Cover Excellence Award Winner
Outstanding Health Plan | Six-time finalist in 2025
SCALE
Built across every stage of growth
Startups
Credible launch, message clarity and early brand foundations.
Founder-led businesses
Sharper positioning, more confidence and a stronger public face.
Growing SMEs
Brand systems that can keep up with commercial growth.
Complex organisations
Clarity, alignment and trusted delivery in regulated environments.
Proven impact
PROOF
12→84%
BRAND AWARENESS GROWN
400+
MANAGERS INSPIRED AT LAUNCH
300+
SITES TRANSFORMED ACROSS SURREY
£7m
QUALIFIED PIPELINE IN 12 MONTHS
6
AWARD FINALIST CATEGORIES IN 2025
20+
YEARS EXPERIENCE IN BUILDING BRANDS
How I can help
For Employers & Recruiters
Hire me for transformation
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Leading brand and marketing transformation programmes
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Building or stabilising marketing functions
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Aligning product, brand and commercial goals
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Operating confidently in complex or regulated environments
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Providing senior judgement without losing delivery discipline
Selected work with real impact
SELECTED WORK
Founder-led / SME brand build
Giving a local business the confidence and credibility to grow
PROBLEM
A local brand needed to look more credible, more memorable and more established to compete properly.
Created a stronger brand direction, sharper identity and more confident presence from the ground up.
What I did
Brand awareness lifted from 12% to 84%, turnover tripled and the business expanded to a second office.
Result
brand transformation
Turning a declining service into a stronger brand
PROBLEM
A declining service needed to rebuild trust, strengthen its reputation and regain a competitive position.
Repositioned the brand and developed a clearer, stronger identity, aligning messaging, visuals and delivery to support growth and tender success.
What I did
Reversed decline, strengthened brand credibility and positioned the business to win competitive tenders.
Result
Government & political communication
Connecting citizens & government
PROBLEM
Political communication lacked a clear and effective way to connect citizens and decision-makers online.
What I did
Developed and led the launch of a national digital platform, working with senior stakeholders to secure alignment and adoption.
Result
Enabled direct engagement between citizens and policymakers and set an early benchmark for digital civic communication.
Proof from people who have seen the work
WHAT OTHERS SAY

Mrs Ustinov brought rare qualities to an extraordinarily complex task. She had to translate political vision into something citizens could actually use — a challenge that required not just technical understanding but genuine political intelligence, strategic thinking, and the ability to bring together people who rarely agreed on anything. She delivered. Her loyalty, work ethic, and talent for building consensus under pressure made her indispensable.
Ferenc Gyurcsány
Prime Minister of Hungary, 2004–2009 Year: 2009

Krisztina was a strong part of my team at the highest level of Hungarian political life. Her creativity and 'there is no impossible' attitude transformed the way we communicated, lifting everything to a higher, more positive and genuinely engaging level. Her loyalty, professionalism and instinct for what resonates with people were qualities I have rarely encountered since. She leaves a mark on everything she touches.
Dr. Szili Katalin
Speaker of the Hungarian Parliament 2002–2009

Krisztina is the kind of professional that organisations rarely find and never want to lose. She brings a rare combination, strategic clarity, creative instinct, and the kind of relentless drive that turns ideas into reality. She learns fast, adapts to any environment, and simply does not recognise the word impossible. If you want your organisation to grow, to think differently, and to execute with excellence, Krisztina is not just an asset. She is a must.
Dr. Baja Ferenc
Dr. Ferenc Baja, Secretary of State, Hungary — President, Tancsics Mihaly Foundation, 2009

Krisztina is truly one-of-a-kind, and I'm not saying that in the liberal and clichéd way it's too often used. She's one of the most creative thinkers I've met, with an annoying ability to find talent in whatever she turns her hand to. Smart, hard-working (understatement) and capable of managing complexity and pressure with flair. Oh, and has an award-winning sense of humour which kept me sane many a time.
Thomas Brown
Director, Strategy and Marketing — The Chartered Institute of Marketing Year: 2015

Strategic, creative and brilliantly hands on, clear thinking combined with genuine creativity, bringing ideas to life in ways that are beautifully executed and commercially impactful. Organised, practical and efficient, delivering high quality work within tight budgets and timelines without ever compromising on detail. Someone you can completely trust to elevate your brand, deliver results and make the whole process enjoyable along the way.
Kate Randall
Head of Research and PR — Lime Health, 2025

Passion, enthusiasm, energy and work ethic, infectious across the board. Inspirational in driving a fresh approach to marketing and communications. Unique, caring, loyal, fun loving, demanding the best from everyone around her. Rebranding our organisation was fun, fast paced and creative, the customer always at the heart of everything. Uber talented doesn't begin to cover it.
Allyson Lloyd
Regional Manager — Twelve15, Surrey County Council, 2021

The transformation of OnTime Cars Maidenhead was total. Brand awareness rose from 12% to 84%. Turnover tripled. A second office opened. All of this driven by one person's strategic thinking, creativity and relentless drive. A rare talent and an absolute asset to any organisation, and to ours in particular.
Amir Kabal
Owner & Founder — OnTime Cars Ltd, 2014

Competence, dedication and hard work, a very important pillar of our success. The capability to learn new things quickly, adopt instantly to new projects, and build genuine relationships at every level made an extraordinary difference. Committed, devoted, and talented in ways that are rare to find in one person. A huge asset to everyone fortunate enough to work alongside her.
Ron Werber
Political & Campaign Strategist, 2004
Senior enough for complexity, practical enough for a blank page
My work spans national platforms, institutional brands, public services, founder-led businesses and early-stage ventures. Sometimes the challenge is complexity. Sometimes it is simply getting something good, clear and credible out into the world. I am comfortable with both.
Make the next step obvious
For roles, partnerships or projects, get in touch
