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KRISZTINA USTINOV

BRAND STRATEGIST · MARKETING EXPERT · UX & CREATIVE LEAD

Brand strategy and hands on delivery for businesses ready to grow

From founder-led businesses and early-stage brands to larger organisations, I bring clarity, direction and execution.

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KRISZTINA USTINOV, UK

Built for two journeys from the first screen: employers and recruiters who need a proven senior hire, and businesses that need a brand strategist who can actually build.

Cover Excellence Award Winner

Outstanding Health Plan | Six-time finalist in 2025

SCALE

Built across every stage of growth

Startups

Credible launch, message clarity and early brand foundations.

Founder-led businesses

Sharper positioning, more confidence and a stronger public face.

Growing SMEs

Brand systems that can keep up with commercial growth.

Complex organisations

Clarity, alignment and trusted delivery in regulated environments.

Proven impact

PROOF

12→84%

BRAND AWARENESS GROWN

400+

MANAGERS INSPIRED AT LAUNCH

300+

SITES TRANSFORMED ACROSS SURREY

£7m

QUALIFIED PIPELINE IN 12 MONTHS

6

AWARD FINALIST CATEGORIES IN 2025

20+

YEARS EXPERIENCE IN BUILDING BRANDS 

How I can help

For Employers & Recruiters

Hire me for transformation

  • Leading brand and marketing transformation programmes

  • Building or stabilising marketing functions

  • Aligning product, brand and commercial goals

  • Operating confidently in complex or regulated environments

  • Providing senior judgement without losing delivery discipline

LET'S TALKDOWNLOAD MY CV

Work with me to build

For Businesses & Brands

  • Brand clarity and positioning work

  • End-to-end brand builds from strategy to rollout

  • Fractional Marketing Director support

  • Messaging, content, UX and creative direction

  • Hands-on delivery when an agency is too vague or too slow

CONTACT MESEE SERVICES

Selected work with real impact

SELECTED WORK

Founder-led / SME brand build

Giving a local business the confidence and credibility to grow

PROBLEM

A local brand needed to look more credible, more memorable and more established to compete properly.

Created a stronger brand direction, sharper identity and more confident presence from the ground up.

What I did

Brand awareness lifted from 12% to 84%, turnover tripled and the business expanded to a second office.

Result

brand transformation

Turning a declining service into a stronger brand

PROBLEM

A declining service needed to rebuild trust, strengthen its reputation and regain a competitive position.

Repositioned the brand and developed a clearer, stronger identity, aligning messaging, visuals and delivery to support growth and tender success.

What I did

Reversed decline, strengthened brand credibility and positioned the business to win competitive tenders.

Result

Government & political communication

Connecting citizens & government

PROBLEM

Political communication lacked a clear and effective way to connect citizens and decision-makers online.

What I did

Developed and led the launch of a national digital platform, working with senior stakeholders to secure alignment and adoption.

Result

Enabled direct engagement between citizens and policymakers and set an early benchmark for digital civic communication.

VIEW ALL MY PROJECTS

Proof from people who have seen the work

WHAT OTHERS SAY

gyurcsany.webp

Mrs Ustinov brought rare qualities to an extraordinarily complex task. She had to translate political vision into something citizens could actually use — a challenge that required not just technical understanding but genuine political intelligence, strategic thinking, and the ability to bring together people who rarely agreed on anything. She delivered. Her loyalty, work ethic, and talent for building consensus under pressure made her indispensable.

Ferenc Gyurcsány

Prime Minister of Hungary, 2004–2009 Year: 2009

szili.webp

Krisztina was a strong part of my team at the highest level of Hungarian political life. Her creativity and 'there is no impossible' attitude transformed the way we communicated, lifting everything to a higher, more positive and genuinely engaging level. Her loyalty, professionalism and instinct for what resonates with people were qualities I have rarely encountered since. She leaves a mark on everything she touches.

Dr. Szili Katalin

Speaker of the Hungarian Parliament 2002–2009

baja.webp

Krisztina is the kind of professional that organisations rarely find and never want to lose. She brings a rare combination, strategic clarity, creative instinct, and the kind of relentless drive that turns ideas into reality. She learns fast, adapts to any environment, and simply does not recognise the word impossible. If you want your organisation to grow, to think differently, and to execute with excellence,  Krisztina is not just an asset. She is a must.

Dr. Baja Ferenc

Dr. Ferenc Baja, Secretary of State, Hungary — President, Tancsics Mihaly Foundation, 2009

thomas.webp

Krisztina is truly one-of-a-kind, and I'm not saying that in the liberal and clichéd way it's too often used. She's one of the most creative thinkers I've met, with an annoying ability to find talent in whatever she turns her hand to. Smart, hard-working (understatement) and capable of managing complexity and pressure with flair. Oh, and has an award-winning sense of humour which kept me sane many a time.

Thomas Brown

Director, Strategy and Marketing — The Chartered Institute of Marketing Year: 2015

kate.webp

Strategic, creative and brilliantly hands on, clear thinking combined with genuine creativity, bringing ideas to life in ways that are beautifully executed and commercially impactful. Organised, practical and efficient, delivering high quality work within tight budgets and timelines without ever compromising on detail. Someone you can completely trust to elevate your brand, deliver results and make the whole process enjoyable along the way.

Kate Randall

Head of Research and PR — Lime Health, 2025

allyson.webp

Passion, enthusiasm, energy and work ethic, infectious across the board. Inspirational in driving a fresh approach to marketing and communications. Unique, caring, loyal, fun loving, demanding the best from everyone around her. Rebranding our organisation was fun, fast paced and creative, the customer always at the heart of everything. Uber talented doesn't begin to cover it.

Allyson Lloyd

Regional Manager — Twelve15, Surrey County Council, 2021

amir.webp

The transformation of OnTime Cars Maidenhead was total. Brand awareness rose from 12% to 84%. Turnover tripled. A second office opened. All of this driven by one person's strategic thinking, creativity and relentless drive. A rare talent and an absolute asset to any organisation, and to ours in particular.

Amir Kabal

Owner & Founder — OnTime Cars Ltd, 2014

ron werber.webp

Competence, dedication and hard work, a very important pillar of our success. The capability to learn new things quickly, adopt instantly to new projects, and build genuine relationships at every level made an extraordinary difference. Committed, devoted, and talented in ways that are rare to find in one person. A huge asset to everyone fortunate enough to work alongside her.

Ron Werber

Political & Campaign Strategist, 2004

Senior enough for complexity, practical enough for a blank page

My work spans national platforms, institutional brands, public services, founder-led businesses and early-stage ventures. Sometimes the challenge is complexity. Sometimes it is simply getting something good, clear and credible out into the world. I am comfortable with both.

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CREATIVE

Creative work beyond client briefs

Alongside my client work, I write music and explore creative projects shaped by real human stories. This work keeps my thinking sharp and brings a different depth to everything I build.

READ MY STORYPUBLICATIONSMY MUSIC

Make the next step obvious

For roles, partnerships or projects, get in touch

Contact us

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