KRISZTINA USTINOV
Strategy and delivery for organisations that need clarity and momentum
A flexible way to work across brand, marketing and creative delivery — shaped around what is actually needed.
Where I fit
I work with founder-led businesses, growing organisations and teams that need strategy and delivery in one place.
Brand clarity and direction
Senior support without a full-time hire
Practical delivery that keeps moving
Four Ways to Work Together
Simple service structure
For organisations ready to transform
Full Brand Build
End-to-end brand work from strategy to launch.
Strategy
Website
Positioning
Content
Identity
Launch
For growing organisations
Fractional Marketing Director
Ongoing senior support without a full-time hire.
LEADERSHIP
Strategy
Team direction
Brand governance
CAMPAIGNS
For organisations that need clarity fast
The Sprint
Focused work to solve a specific problem.
Brand audit
Website
Positioning
Campaign strategy
UX
For founder-led and smaller businesses
Build & Deliver
Practical execution for businesses that need things done well.
WEB
PHOTOGRAPHY
CONTENT
CAMPAIGNS
Paid advertising
SOCIAL MEDIA
What I bring
Skills at a glance
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Brand strategy and positioning
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End-to-end brand development
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Messaging and content strategy
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UX, website design and build
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SEO and search visibility
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AI-assisted content and workflow optimisation
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Human-centred storytelling
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Photography and video
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Campaign thinking and delivery
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Marketing leadership and direction
Tools & platforms
Design & creative
Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), Figma
Marketing & CRM
HubSpot, Salesforce
Web & content
Wix Studio, CMS platforms
Project & collaboration
Jira, Slack, Trello, Teams, Google collaborative workflows
What I bring
Start with the challenge you're facing
If you know what you are building, or what is not working, that is enough to begin.
Get in touch
For roles, partnerships or projects, get in touch