KRISZTINA USTINOV
Strategy and delivery for organisations that need clarity and momentum
A flexible way to work across brand, marketing and creative delivery — shaped around what is actually needed.
Where I fit
I work with founder-led businesses, growing organisations and teams that need strategy and delivery in one place.
Brand clarity and direction
Senior support without a full-time hire
Practical delivery that keeps moving
Four Ways to Work Together
Simple service structure
For organisations ready to transform
Full Brand Build
End-to-end brand work from strategy to launch.
Strategy
Website
Positioning
Content
Identity
Launch
For growing organisations
Fractional Marketing Director
Ongoing senior support without a full-time hire.
LEADERSHIP
Strategy
Team direction
Brand governance
CAMPAIGNS
For organisations that need clarity fast
The Sprint
Focused work to solve a specific problem.
Brand audit
Website
Positioning
Campaign strategy
UX
For founder-led and smaller businesses
Build & Deliver
Practical execution for businesses that need things done well.
WEB
PHOTOGRAPHY
CONTENT
CAMPAIGNS
Paid advertising
SOCIAL MEDIA
What I bring
Skills at a glance
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Brand strategy and positioning
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End-to-end brand development
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Messaging and content strategy
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UX, website design and build
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SEO and search visibility
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AI-assisted content and workflow optimisation
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Human-centred storytelling
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Photography and video
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Campaign thinking and delivery
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Marketing leadership and direction
Tools & platforms
Design & creative
Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), Figma
Marketing & CRM
HubSpot, Salesforce
Web & content
Wix Studio, CMS platforms
Project & collaboration
Jira, Slack, Trello, Teams, Google collaborative workflows
What I bring
Start with the challenge you're facing
If you know what you are building, or what is not working, that is enough to begin.